Following is a complete list of all potential deliverables provided by Leap Marketing. Each deliverable will be discussed in a Discovery meeting and a customized proposal will be designed to meet your business needs.
Develop a content spreadsheet that outlines all site content requirements –- including category-subcategory relationships, content meta descriptions and SEO friendly URLs. The inventory will influence all copy development.
Site content outsourced and provided by expert professionals. Topical content as it relates to your keywords will be provided based on approved topics in the content inventory.
5 Blog Articles. Blog content outsourced and provided by expert professionals. Topical content as it relates to the content inventory will be covered. Content will be provided to chosen party at your business to review and personalize with custom additions if needed.
Chosen themes for content will be provided to the client. The process of creating unique and original content will require research into content heavy niches. Client will review and approve themes, or propose themes of their own. Themes will guide the direction of content.
Search Engine Optimized (SEO) Content
Site content will be optimized for topically relevant keywords. Optimization includes on-page optimization, content semantics (H tags for headings and Schema markup), meta titles and descriptions, structuring search engine friendly site navigation (using breadcrumb and descriptive footer nav) and content layout for optimal results.
Search engine optimization using local directories like Google Places, Bing Local, valuable local directories and Local maps.
Create accounts for Google Webmaster Tools and Google Analytics to monitor traffic, crawlability, monitor internal duplicate content and fix using canonical tags.
Create link building campaigns for trust and authority. Link building will include a review of current client PR networks and associations to leverage potential link building opportunities. Link building will also include content syndication through various channels and acquiring links on topically relevant sites to increase rank and authority.
Reviewing and optimizing social media pages and profiles for clients.